What is ejuice?

Posted by Kevin Pierce on Feb 22nd 2015

What is ejuice?

It goes by many names; Ejuice, e-juice, e-liquid, or just simply juice. Vaping is such a new phenomenon that much of the terminology is still in flux.

As with all new things, there’s a good bit of misinformation and fear associated with it. You’ve probably heard that ejuice contains antifreeze (false), or that it is actually more dangerous than cigarette smoke (even more false). I’m not going to go into detail about these claims here. There are other articles on this blog addressing them at length. This article will try to explain what ejuice is and how it works.

What is ejuice?

Ejuice is a liquid mixture that when heated, generates a cloud of vapor which can be inhaled in a manner similar to traditional smoke. It is the same process as a fog machine used in concerts and haunted houses, only on a much smaller scale.

Ejuice is a blend of vegetable glycerin, propylene glycol, natural and artificial flavors, and optional nicotine. No other ingredients are required, and none should be present in your ejuice.

Vegetable glycerin (VG)

VG is a viscous (thick) fluid, the consistency of corn syrup. This helps it stick to coils, evenly coating the heating element, increasing the flavor in your vapor. VG tends to produce far more vapor than PG. VG tastes slightly sweet, giving a smooth back-note to most ejuice flavors.

Propylene glycol (PG)

PG is in ejuice for several of its beneficial properties. It has a very low vaporization point, so it helps create the cloud of vapor we all seek. It is much less viscous (thick) than VG. Adding PG helps keep the ejuice thin enough to flow through atomizers and wicks.

PG’s solvent properties help to blend the flavors and nicotine in ejuice and prevent settling. For this reason, flavor concentrates are almost always PG based.

It also acts as an anti-microbial agent, helping to prevent bacteria growth.

In Badger Juice, all the PG comes from the flavor concentrates. This is generally referred to as a MAX VG blend.

Natural and artificial flavors

Badger Juice uses the same flavors as artisanal candy makers. These are a combination of natural and artificial flavors in a PG solution. We select only flavors that have been tested and certified safe for use in ejuice.


We use 99.9% pure pharmaceutical nicotine in in Badger Juice. It is the same nicotine used in products like nicotine patches and gums.

By precisely controlling the level of nicotine in ejuice, vaping offers an enormous advantage over smoking, and other nicotine replacement therapies. With vaping, you can taper your nicotine use slowly, over a long period; unlike gums and patches, where you are expected to step down over a period of three or four weeks.

Of course, without the 4,000 toxic chemicals in tobacco, the nicotine is no more dangerous than caffeine. So the choice is yours; eliminate nicotine entirely, or simply reduce to a manageable level.